Somewhere around 2005, Oprah Winfrey started talking about women & how their bras fit. Oprah told us that “80 – 85% of women are wearing the wrong bra size.” After pondering this information for about a year, Sherry motored off to Edmonton to a bra fitting store - waited for 2.5 hours until they could fit her in – and confirmed that she was wearing the wrong size for proper support of her breasts. Sherry went from wearing a “C” cup to an “F” cup. After wearing the proper fitting bra for a couple of months, “I was sold on proper fit in bras,” says Sherry.

Sherry was involved in the Morgan horse world, and participated in competitions during this same time period. Over those years, she observed many women, herself included - dismount from their horse in pain - due to their breasts being less than properly supported. “I took to wearing one of my fitted bras under a sports bra, to give both shape & support,” Sherry says.

“The idea for a new business was born while watching classes from the rail.” The idea was discussed with other women, and with the support of her husband, Keith – “we took the plunge & opened Busted Ladies Lingerie in the fall of 2008.” Red Deer & Lacombe were considered for locations – but “local won out,” so Ponoka has been home to Busted for going on 12 years.

Busted opened it’s doors on October 12, 2008, in a beautiful historic building located in the heart of uptown Ponoka. We started out with about 5 different brands of bras, pretty much in basic beige, using about 750 square feet of the building. By early 2017, inventory had increased to include 20+ brands, and display area increased to about 1400 sq. feet. We had the opportunity to buy our own building, took the plunge and moved into a completely renovated 3000 square foot space, on May 1, 2017.

Our goal is to provide women not only with great fit, but also - an “uplifting experience.” Our Staff give each woman individualized attention, to ensure the best fit possible. We currently carry cup sizes A to O, band sizes 28 – 48, depending on cup size. Bras are selected from a host of renown manufacturers, allowing us to best serve the broadest range of figure types. Special orders are also available. We have added items for your favourite man, as well as a range of sleepwear for both sexes - ranging from comfy to playful to elegant. Cup sized swim wear is also available in a range of sizes.


We have enjoyed tremendous community support since launching “Busted” in October 2008. Our out of Town customers come from around Alberta, Western Canada and even from the USA. Our store & staff have received several awards, based primarily on our Customer Service. We look forward to continuing to offer women of all shapes & sizes – an “Uplifting Experience,” through “Big City Selection and Hometown Service.”