Sherry Gummow - Owner


Sherry is a born and bred Albertan. After 30+ years in sales and other businesses, she opened the doors of Busted in 2008. Over the years she has fostered an inviting environment to educate and properly outfit women of all shapes and sizes. Sherry is heavily involved in community projects and loves her Town of Ponoka.

Her favorite brands include Elomi and 


Diane Witvoet - Sherry's Right Hand Lady/Professional Bra Fitter


Diane started working for Busted 3 days after the store opened in 2008 and has been here ever since.  Customers appreciate her honest opinions and her ability to listen to and fulfil requests. She is originally from Holland and moved here with her family in 2003. She can speak 3 languages and LOVES DIY pallet projects! 

Her favorite brands include Goddess and Sculptresse.

Sita Hoekstra - Professional Bra Fitter



           Sita started working at Busted in 2017 and always greets everyone with a smile.

           In her spare time, she loves to be with her grandchilderen.

           She also works with her husband doing the books for their cattle business.

           Her number one hobby is shopping and a close second is working with her Friesian Horses.

           Her favorite brands include Elomi and Goddess.


Loanna Gulka - Professional Bra Fitter/Marketing and Social Media Wizzard.  


          Loanna worked at Busted in 2009/2010 and came back in 2018 because she missed us.

          When she is not busy being a hockey mom , she likes to spend her time curled up with a good                book in front of the fireplace!

          Her favorite brands include FFY and Chantelle.