Never having what would be
considered a “model’s,” or the “perfect
figure,” I have worn a variety of Bra sizes over my
lifetime. Weight gain & loss, having children, and
just the process of aging have left my breasts in a less
than perfect shape. Over the years, “fittings” at
department type stores left me feeling that I had
purchased the “best of the worst” of what was
offered in the size I was supposed to be. I had
experienced more than my fair share of “bra creep,”
and what I now call “breast sneak,” the dreadful
feeling of your breasts coming out the bottom of your
bra when you put your hands above your head.
I
had heard of “bra fittings,” and in early 2008, I
took the plunge. I drove to the City and waited for 2.5
hours before they were able to squeeze me in for a
fitting. I wasn’t surprised to learn I was wearing the
wrong size for proper support, and felt quite proud of
myself upon learning that I was an “F” cup. My
breasts were quite happy that I was finally giving them
the support they needed; I was sold on proper fitting
bras.
While showing our Morgan horses, I watched
many women (me included) dismount from their horse in
pain, due to their breasts being less than properly
supported. I started wearing one of my “fitted bras”
under a sports bra, to give both shape & support.
While watching classes from the rail, the idea for a new
business was planted in my mind. After discussions with
friends, and my husband, we decided to take the plunge
in the fall of 2008, and “Busted” became reality.
Our goal is to provide women not only with great
fit, but also, an “uplifting experience,” when they
visit Busted. Our Staff give each woman individualized
attention, in order to provide the best fit possible. We
currently carry from sizes 28AA to 50L, from a variety
of world reknown manufacturers.
This allows us to best
serve the broadest range of figure types. Special orders
are also available.
To round out the lingerie department, we have added a Mens’ Corner, and a range
of sleepwear for both sexes, ranging from “playful” to elegant.
My husband, Keith, and I,
look forward to a long & successful business life in
Ponoka; it’s a great place to call home. My staff and
I invite you to stop by & see for yourself what an
“Uplifting Experience” a bra fitting can be.
Sherry Gummow
Manager/Owner
last updated - March 2011 | 
